The Health & Wellness Marketplace Television Show Health of Women Cedar Hill Seasonings Community Development Institute Nationwide Infomercial LifeChange Living Cookbook
Call for Health - National Health Show "Call for Health" was a labor of love which led to the creation of JC2 Productions. Wanting an actual "health show" rather than a thinly-veiled infomercial that pushed product, we created "Call for Health", a thirty minute, daily talk show where viewers submit emails and phone calls and learn about alternative health programs, supplements, and diet and exercise. "Call for Health" is entirely financed by JC2 Productions and the advertisers that air commercials during the show. The show is filmed live to tape using 3 robotic cameras and a control room consisting of a Grass Valley 100 switcher and a Deko for graphics. The show open was created in Lightwave 3d and all bumpers and graphics were created in After Effects and Photoshop. To date, "Call for Health" has recorded over 100 episodes.
The Health & Wellness Marketplace - Sponsor-Driven Television When your client wants to sell a health supplement, what better place to do it than in a health store? "The Health & Wellness Marketplace" is a thirty-minute, product-driven program meant to move the sponsor's merchandise. Each episode highlights a specific supplement from one of the shows sponsors. The show is shot in the same studio as "Call for Health" on a set that takes you inside the "Marketplace". We use the same control room and robotic cameras as well. The opening, complete with animated opening doors, was created in After Effects. There are currently over 60 episodes of "Health & Wellness Marketplace" being aired on television and on the Internet. Feel free to contact us if you would like to feature your product in the "Marketplace."
Health Of Women - Hormone Mega March Public Service Announcement Sometimes less is more. With the Mega March Campaign, we needed to show the importance of this historic march in 30 seconds. Forgoing any shooting or voice-overs, we used stock photos of the great leaders and movements of our time and combined it with a powerful soundtrack to create a simple and powerful message urging viewers to get involved. This was edited entirely in Final Cut Pro and all graphics were done with LiveType. The Hormone Mega March Public Service announcement will begin airing in the Spring of 2007.
Cedar Hill Seasoning - Ad Campaign "You Deserve a Cedar Hill Product" Cedar Hill Seasonings needed a powerful commercial campaign to highlight their variety of food offerings. JC2 Productions shot the campaign on-location in the kitchen of Felicia and Helen Schaefer, owners of Cedar Hill Seasonings. All 10 spots were shot in one day using a Canon XL1 and a Lowell DP Light Kit. The commercials were posted in Premiere Pro with graphics and animations created in After Effects and Photoshop. A voiced-over tag line was added in post along with ingredient lists (where applicable) and contact information for Cedar Hill Seasonings. The ads will begin airing nationally in February '07.
Community Development Institute – “What Makes CDI Tick?” Promotional Video This promotional video was used to show future hires how the CDI team works and interacts. The basis of the video was an 8 hour "team building" workshop. The workshop was shot with 2 cameras - one in the back of the house focusing on the presenters and a second roaming the room to get employee interaction and reactions. The speakers were on wireless mics that fed the wide shot. A JVC 5000 was used for cut-aways and a Canon XL1 for the presenters. The entire project was posted in Premiere Pro 2.0.
The greatest challenge of producing an infomercial is separating yourself from the herd. With this new infomercial, we set out from the start, to create an infomercial of unrivaled beauty and excellence. The testimonials were shot across the country in the homes of successful dieters using a Panasonic DVX200 to create a documentary look. An Arri Light kit was used to set the mood of each interview. The studio shoot included four Ikegami HD cameras and two jib cameras. The entire infomercial , filmed in a 5000 square foot studio on a massive set consisting of a kitchen and living room, was shot in 16:9 and captured to tape via a Grass Valley Kalypso switcher that gave us the ability to isolate every camera and record a switched-feed. All graphics and animations were created using Lightwave 3d, Photoshop and After Effects. The edit, consisting of over 40 hours of raw footage and over 400 graphics and animations, was posted on Premiere Pro 2.0. From the hundred member audience to the beautiful animations that adorn each segment, this new infomercial is unlike any other on television and will begin airing nationwide in February of 2007.
Telling viewers why they should buy a particular cookbook in only 30 seconds was the challenge of this spot. So, rather than cram in too many words about the actual cookbook, we decided to show what could be created with the cookbook. The ad was shot in one day and included food designed by Carol McBroom. Carol created some absolutely gorgeous meals and snacks with plenty of color and depth. She is a professional food artist who has worked for the World Trade Center of Dallas and the Madi Art Museum. We shot about 8 hours worth of footage of the different foods and created the spot from those shots. The shoot was done with a JVC 5000 camera and a Lowell light kit. The original edit was done on Final Cut Pro with recent revisions handled on Premiere Pro 2.0. The LifeChange Living Commercial begins airing on Healthy Living Channel at the end of February.
|
